Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

When an entrepreneur's business is expanding, his business outflows can be more than his business inflows. Do you agree. How?

Company form of organisation is suitable for which type of business?

Explain the following as elements of a Project Report:

1. Description of the promoters of the enterprise.
2. Economic viability and Marketability.

What is a product?

What is seed capital? Give example.

Explain ‘ability to harness different sources of knowledge and information’ and ‘vision and creativity’ as important factors in sensing opportunities.

How marketing research helps an entrepreneur?

Corfam Fake Leather
In the 1960, the company DuPont promoted Corfam, a fake leather substitute. They used the material for women shoes but didn't take into account comfort. The product was although cheaper but was very uncomfortable. Competitors responded by lowering the price of leather and increasing the quality and so, the need for a fake substitute was lost and Corfam failed.

1. What is 'Corfam'?
2. Why was it not a success, even though, it was cheap?

Answer each of these questions in about fifty words:
Who manages SEBI?

Kamal Ltd. are manufacturers of textiles, having their plant in Surat, a city of Gujarat. Vastra Ltd. are the manufacturers of readymade garments and sell their products throughout the country. They also export their products to America and European countries. Vastra Ltd. source their textiles from Kamal Ltd. The management of the two companies decided to merge to have economies of large scale production.

1. Identify the type of merger entered into by Kamal Ltd. and Vastra Ltd.
2. Also, explain a type of merger other than the one identified in (a) above.