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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What are the rules for advertising?
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Answer

The rules for effective advertising are:
  1. Aim Before formulating an advertising, the basic purpose of advertising should be identified.
  2. Target The second rule is identification of target potential customers, so that advertisements could be directed towards them.
  3. Media Keeping in mind the aim and target, the next important decision relates to selecting an appropriate media for advertising.
  4. Competitors The last consideration relates to the acts of the competitors. Before deciding upon the final draft, the important questions to be considered are:
  1. What are the competitors doing?
  2. Which media channel do they use?
  3. Are they successful?
  4. Can we improve on their approach and beat them in competition?
The above rules help in formulating an effective advertisement.

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