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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing1 Mark
Question
Why do customers prefer enterprises with assured after sales service?
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Answer

Customers prefer enterprises with assured after sales service because of following reasons:
  1. Durability: The durability of the product increases when an effective after sale service is available. This point is stronger in the mind of the consumer.
  2. Convenient: The use of the product becomes more convenient when it runs with less problems or hurdles.
  3. Maintenance: The maintenance of the product becomes easy as this responsibility is passed on to the seller when after sale service is prompt.

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