Commutativity: Let $\text{a}, \text{b}\ \&\ \text{c}, \text{d}\in\text{A}\forall\text{ a, b, c, d}\in\text{R}_0$. Then,
(a, b) * (c, d) = (ac, bd)
= (ca, db)
= (c, d) * (a, b)
$\therefore$ (a, b) * (c, d) = (c, d) * (a, b)
Thus, * is commutative on A.
Associativity:
Let (a, b), (c, d) & (e, f) $\in\text{A}\forall\text{ a, b, c, d, e, f}\in\text{R}_0$. Then,
(a, b) * ((c, d) * (e, f)) = (a, b) * (ce, df)
= (ace, bdf)
((a, b) * (c, d)) * (e, f) = (ac, bd) * (e, f)
= (ace, bdf)
$\therefore$ (a, b) * ((c, d) * (e, f)) = ((a, b) * (c, d) * (e, f))
Thus, * is associative on A.